Books for Charity:  A Practical Guide to Protect Yourself from Real Estate Greed and Bank Extra Profit by Taking a Value-Driven Approach to Selling Your Home

My friend Bill and I were grabbing lunch not long ago and catching up on mutual friends, family and business.  You know, the usual.   I helped Bill sell his home and If I recall correctly, the home sold for full price within a week.  A true testament to sound advice, solid preparation on their part and of course, strategic positioning.

A veteran of the real estate field himself, Bill is quite familiar with the game, the players and the “traditional approach.”

As the topic of our conversation shifted to real estate, I’m sure he noticed the slight smile creep across my face as I listened to him remark, “Your approach seems to be different than a lot of the other real estate agents I know.  You should find a way to promote that difference.”

“Your approach seems to be different than a lot of the other real estate agents I know.  You should find a way to promote that difference.”

“Ironic you say that,” I replied, “I actually have an idea brewing right now, just wait!”

Now, truth be told, that specific conversation was not the genesis of this project.  This “idea” was in development long before our discussion.  That said, Bill’s remarks, perfectly highlight one of the primary reasons I’ve published this book, The Value-Driven Approach to Sell Real Estate. 

While almost all real estate agents are taught to fixate on the price-driven approach to selling real estate, instead, my team and I choose to focus on ways to help homeowners extract extra (sometimes hidden) profit from the sale of their homes.  Other agents, their sole objective is to sell the house as quickly as possible.  And to put it bluntly, in most instances, a quick sale in a hot market does not require a lot of extra efforton the part of the homeowner or their agent.

You See, Therein Lies the Problem.

One has to wonder how much potential profit is being left on the table by trusting homeowners who have been sold a bill of goods by their price (and commission) driven agent?

Stop and think about this for a moment.  Hypothetically speaking, an average single-side commission on a home sale is three and a half percent.  Three and a half percent of $10,000 comes out to a clean $350.  Further, factor in the percentage of that $350 that the “traditional sales agent” shares with his or her broker / team (20-60%) and you are left with $140-280.  Said differently, the “traditional sales agent” in this example stands to gain just $140-280 in income by standing up to fight for an extra $10,000 on your home sale.

That’s it – $140 vs. $9,860!

What motivation does this “traditional sales agent” have to invest his or her own money into strategically increasing the property’s perceived value?

What motivation does this “traditional sales agent” have to invest his or her own money into strategically increasing the property’s perceived value?

After all, at best, it’s a break-even proposition.  Why bother, right?

WRONG!  Sadly, though, this is why most agents simply choose to just roll over rather than standing up to fight.  Let’s be honest, there is only one person in that equation that stands to lose – You, The Homeowner!

The stakes at hand equate to: a dinner fancy for two at a four-star restaurant ($140) for them vs. a newer car, a larger down payment, a sizable college fund or retirement contribution – for you.  I don’t have to tell you that the numbers are even more drastically weighted at say, $20,000 or even $30,000.

Real Estate Greed is Real

Who can really afford to roll those dice?

It is clear that the current model has leaks.  Heck the National Association of Realtors (NAR), the “governing body” of real estate, just commissioned a report highlighting the fact that the industry is largely broken.  This is the very reason why I was motivated to develop a different approach and to help write this book.  Showing clients how to protect themselves is something that I am fiercely passionate about.  When it comes to you, your family and your financial future, I refuse to cut corners.

>> Free Copy of The Value-Driven Approach to Sell Real Estate

Through the careful application and adaptation of Warren Buffett’s very public and well-publicized core principles, by treating a home as an investment – like a business with a stock price vs. a home with a sales price – we’ve uncovered a unique way to extract additional profit from any home on the market.   You cannot control a lot of things – housing market trends, mortgage interest rates, lending requirements, what your neighbors house sold for – but what you CAN control can make all the difference to how much extra profit you collect from the sale of your home.

We’ve tested it across almost 100 markets, nationally.  We’ve proven it and have the case studies to back it up.  Homeowners that use the value-driven approach, as outlined in this book, are banking bigger profits and standing atop a much stronger foundation when selling their property.  Unfortunately, we’ve also read the horror stories from others who were not as fortunate; who were misled and lazily cheated out of potential profit.  Sadly, those are stories that often fail to make the headlines.

At the core, this book is about one thing . . . eliminating unnecessary risk.  It is about avoiding the fundamental mistakes that many homeowners make, either through their own naivety /negligence or through the shortcomings or shortsightedness of the real estate agent that they choose to align themselves with.  This book is about arming homeowners with the knowledge they need in order to detect and protect the profit margin from their home sale.

“I Wish Someone Would Have Told Me That.”

Those are eight words I hope never to hear from one of my clients or worse yet, someone else who was taken advantage of by another real estate agent lacking character, ethics and standards.  If integrity and ethics were profitable, everyone would have them.

The truth is, there are many top notch Realtors and Brokers. These are the folks that I choose to surround myself with.  These are the True Top 1%.  But at the end of the day, we are up against the “masses of marginal agents,” defined by the NAR D.A.N.G.E.R Report as, “part-time, untrained, unethical and or/incompetent.?  It’s a story that needs to be told.

This book is about arming homeowners with the knowledge they need in order to detect and protect the profit margin from their home sale.

This project started as a simple idea born out of my personal discussions with a group of like-minded, honest, and responsible Realtors across the country.  This was a group formed out of a shared discomfort for the trajectory of the real estate industry, as a whole.  This was a group of frustrated individuals, who, despite their best individual efforts continued to witness the traditional price & sales-driven approach to real estate fall short on a number of levels.  This was a group dedicated to innovation and change in what has historically been a slow-moving and copycat industry.  It was a battle, they agreed, that was well worth their effort and expense.

>> This book is the just the first step.

It is a book written from a group-voice of passionate, ethical agents fighting against industry labels.  It is a collaborative effort of goodwill.  It is, no doubt, a book that is destined to make a difference in the results of the fortunate-few who have a copy in their hands.

This book is not for sale and cannot be found in bookstores or on Amazon.  Rather, it is a book being shared, exclusively for free, in select markets across the United States and Canada.  We are publishing this book to help people, not to make money by selling it.  Awareness and contribution are the dual purposes fueling this project.  And those are the primary reasons I felt compelled to join this movement.

Pay it forward – That’s My Only Request

That is all I ask.  If you have been given or gifted a free copy of this book, I’d ask you to please donate $5 to the charity of your choiceon the honor system.  There are so many worthy organizations and people out there that can use our help.  Besides, I did the math.  If I can give away 100 books per month and if each person donates just $5 to their favorite charity, then indirectly this book will generate a minimum of $500 in donations every month.  Multiply that by 12 months and in one year, we’ll have donated $6,000 to great causes.  In two years, that’s over $12,000 and in three years over $18,000.  Add in the other markets across the country where my mastermind partners are following suit and what you have is simple.

Change, Contribution, and People Helping people; Inspiring Good. 

I am so confident in this message and how the approach described in this book will not only increase awareness but also increase the bottom-line profit of any home on the market.  With that in mind, if you read the book and my supporting articles and don’t see how it is possible, I will double your initial donation to the same charity. No questions asked. 

I believe that if you are not willing to stand up for change then you have no right to complain.  I believe in raising standards.  I believe in helping people.  I believe in inspiring good.  And I believe that this book, this movement, accomplishes all of those objectives.  Let’s get to work!